About Us

WaterLinx now called Fluidra WaterLinx was established in South Africa 20 years ago and is currently part of the listed Spanish multinational group Fluidra, a company devoted to developing products and solutions for the sustainable use of water in leisure, sports and therapeutic applications associated with swimming pools, spas and wellness centres, for domestic, commercial and public use, as well as domestic irrigation and fluid handling products.

The South African operation manufactures and distributes product for local and export professional trade customers and retailers through an ISO9001 accredited factory and over 30 distribution centres and sub distributors.

Integrated business model in South Africa

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    R&D
    Center that focuses on introducing new and improved products.
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    Logistics
    Logistics operators to ensure fast and reliable deliveries.
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    Engineering
    Beyond the supply of all the product, we are experts in design and engineering water projects.
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    Manufacturing
    4 flexible multitechnology plants.
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    Distribution
    13 points of sale plus 10 sub distributors.
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    Our team
    500 people employed.

What we do?

Benefits:

Pool & Wellness

Category

Residential Pool
Commercial Pool (for public use)

Olympic & competition swimming pools
Aquatic parks
Fitness clubs
Aquariums
Ornamental fountains

Products

Pumping and filtration equipment
Dosing and control equipments
Chemical treatments and water analysis
Lighting and decoration Coatings
Pool heating
Fittings, pipes and valves
Design and engineering services

Irrigation

Category

Residential gardens
Urban green areas
Hotels Public parks
Golf courses

Products

Solenoid valves Programmers
Sprinklers
Di users
Pipes and valves
Design and engineering services

Domestic water treatment

Category

Private households

Products

Reverse osmosis
Softeners

Industrial & others

Category

Industrial fluid handling systems
LED lighting

Products

Industrial plants
Public Buildings
Sports facilities
Public spaces

Customer Profile in South Africa

Professional Pool Trade

  • 2000 active purchasing customers

Commercial Pools Gymnasiums

  • Schools
  • Hotels
  • Lodges Municipal Pools
  • Theme Parks

National & Regional Retailers

Mission

Fluidra’s mission is to take care of people’s well-being and health through the sustainable use of water for leisure, sports and therapeutic applications.

  • EMPLOYEES
    We offer staff an environment rich in opportunities to realise their full personal and professional potential.
  • CUSTOMERS
    Our entire organisation is customer-focused to offer a relationship based on trust, excellent service, and efficient, sustainable and innovative solutions.
  • SHAREHOLDERS
    We aim to increase our company’s value based on our commitment to ethics and good governance.
  • SUPPLIERS
    We seek to progress together by building long-lasting relationships based on ethics, trust and mutual benefit.
  • SOCIETY
    Our corporate social responsibility commits to contributing to the development of our social environment.
  • ENVIRONMENT
    We are committed to future generations by promoting the responsible use of water and by applying rigorous sustainability criteria.

Vision

In order to achieve loyalties described in our Mission, we rely on the fulfillment of our Corporative Values:

  • ADAPTABILITY
    We identify opportunities and adapt to them with an entrepreneurial approach.
  • INNOVATION
    We encourage the creativity of our employees as a continuous improvement driver.
  • OPENESS
    We are open to listening and exchanging views to learn and improve every day.
  • TRANSPARENCY
    We are committed to honesty, consistency and respect in the day-to-day running of our business.

Our Position on BEE

Fluidra WaterLinx recognizes Black Economic Empowerment as a business, legal and social imperative, vital for the long-term prosperity of our business and the South African economy at large. We are therefore committed to a process of progressive transformation, aimed at the involvement of previously disadvantaged people in all aspects of our business, as shareholders, employees, suppliers and customers.

Our approach to BBBEE is informed by the following convictions:
The diversity of our people constitutes a principal, innate strength within our business;

The BBBEE initiative provides a sound building block from which to transform and grow our operations;
We believe that a fully empowered organization is defined by an inclusive knowledge sharing structure;

This initiative presents a significant opportunity to normalise the domestic economy and to contribute to tangible economic growth.

Fluidra WaterLinx wishes to be instrumental in this regard and as such has identified the following seven areas of approach:

  • Employment Equity and Affirmative Action
  • Skills Development
  • Preferential Procurement
  • Equity Ownership
  • Managerial Control
  • Small Enterprise Development
  • Social Responsibility

Our approach to each of these main areas is detailed in our BBBEE Policy.

Our Transformation Vehicle

Fluidra WaterLinx is in the process of constituting a representative transformation forum to:

  • Enhance communication on matters of mutual interest;
  • Ensure participation in the setting of transformational objectives;
  • Monitor implementation and progress on transformation projects;
  • Report to the Board on progress made in all areas of transformation and continuous improvement; and
  • Enhance collaboration in the workplace.

BBBEE forms an integral part of our espoused value system, which in turn supports our Group Strategy to cement our position as the most successful swimming pool and spa products provider in Africa.

Fluidra WaterLinx firmly supports the swimming pool and spa trade in Southern Africa through various initiatives and investments:

  • Reward and loyalty programmes, whereby we give a portion of our profit back to our customers;
  • Skills training for customers staff;
  • Free on site deliveries;
  • Credit facilities;
  • Marketing and point of sale support;
  • In house sales support;
  • Onsite warranty repair at the homeowners’ premises;All electrical products
  • are ISO9001 and NRCS certified;
  • Consumer marketing and advertising through electronic, social and printed media;
  • BEE support and development programmes.

We also manufacture as much as we can locally and we support local suppliers first. We employ South Africans and our profit stays in South Africa.

Look for the brands, Quality, Sun Command, Africhem, Pool Command, Blu52 and Gemini – they are home-grown and they work!

Exports

Fluidra Waterlinx has successfully supplied swimming pool customers in the USA, Europe, UAE, Australasia and Africa for many years.

Swimming pool pumps, solar heating and automatic pool cleaners continue to perform well in these markets, where our products are well priced and reliable.

Fluidra Waterlinx Exports, which handles all export business, is situated at our factories to facilitate consolidation of orders and for customers to view our facilities and processes.

OUR BRANDS

WE SUPPLY

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